TheBusinessPack
From idea to Series A

Every seat in your business defaults to you until it is filled.

Tick the list. See the gap. Fill the seat. TheBusinessPack shows you the 101 things your business needs at its stage, finds the ones you cannot see, and gives you an agent for every seat you cannot hire for yet.

No sign-up for either. No Claude plan, no desktop app, no terminal.

CEOLeadership & Strategy
COOOperations & Systems
CFOFinance & Cash
CROSales & Revenue
CMOMarketing & Brand
CPOProduct & Development
CTOTechnology & Data
CHROPeople & Culture

Eight jobs exist in every business whether or not someone is doing them. Until a seat is filled, its work lands on you.

How it works

Two free tools, one test, then the seats.

What the Idea Test tells you

A verdict with the numbers behind it.

Five things decide whether a business works on paper: demand, economics, reach, capacity and runway. The test scores each one from your answers, shows what has to be true for the business to pay, and names the three gaps to fix first. The score is arithmetic, not opinion. The same answers always give the same number.

Example resultHearthline, refillable candles
69

Build it, fix the gaps first

Close enough to work. Two or three gaps need fixing before you commit money.

demand
20/20
economics
15/20
reach
8/20
capacity
10/20
runway
16/20

First gap: reach. You cannot yet reach the customer at a known cost. Pick one channel, run it for 30 days, and measure cost per conversation and conversion.

Pricing

Free to start. £29 to test the idea. Seats when you want the work done.

All prices include VAT.

Free

Checklist and gap scan

£0

Both tools, every stage, no sign-up. Your answers stay on your device.

Start now
One-off

The Idea Test

£29

Score, verdict, three gaps, a 12-month model in a spreadsheet with live formulas. The £29 comes off your first month if you take a seat.

Join the list
Monthly

Seats

1 seat£19 a month3 seats£49 a monthAll 8 seats£99 a month

Pay yearly and get two months free. Every plan, deck and model that hat produces is included.

Join the list
Raising now and want no subscription? The financial model and the investor deck as a pair, £159 one-off. Prefer a person? A written Gap Report is £750, a 12-month plan £999, a one-day workshop £5,000. Ask through the list form.
Questions

Before you start

Do I need a Claude or ChatGPT account?

No. There is nothing to install and nothing to connect. The checklist and the scan run in your browser. The seats, when they open, run inside TheBusinessPack.

Are the checklist and the scan really free?

Yes. No card, no email, no sign-up. Your ticks and answers are saved on your own device so you can come back to them.

Which stage is it for?

Anyone from an idea to a Series A company. The checklist covers seven stages up to Series C and beyond. The Idea Test and the seats are built for businesses from idea to seed.

What is a seat?

An agent that takes one of the eight hats. A CFO seat keeps your 13-week cash view current and chases late invoices. A CRO seat works your pipeline. Each one knows your numbers, shows you its plan before it acts, and tells you in plain words what it changed.

When do the Idea Test and the seats open?

Soon. Join the list and you get one email when they do.

Is this financial or legal advice?

No. The tools show you what your own numbers imply and what businesses at your stage usually have in place. Decisions are yours, and your accountant and solicitor are the authority on tax and law.

Opening soon

Be told once, when it opens.

The Idea Test and the seats are being built now. Leave an email and you get one message when they are live.

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